3- Invest in Content Marketing and SEO
As the saying goes, content is the king. When you create reliable content, you build a trusting website with credibility, which is fundamental for client intake. Your website needs to be easy to read, easy to navigate and lists your entire practice areas.
Blogging is very crucial for your marketing strategy. High-quality blogs draw people to your website and make you a legal resource. Your blog should share interesting and informative articles such as items associate to your law firm while establishing a professional tone.
Reliable content needs to be optimized, so you can ensure that your website will be easily found by search engines.
We covered making your website fast and mobile-friendly, which is half the battle in search engine optimization (SEO) for lawyers. Your next step is to focus on the other aspects of SEO, including:
- Optimizing your landing pages for specific action-related keywords, like “corporate litigation practices”
- Optimizing images and adding keyword-rich descriptions
- Adding relevant markup and keywords in title, image, and heading tags
Top tools to make your website SEO-friendly on a small budget?
- SEMrush is a leading competitor analysis tool that helps users evaluate their competitors as well as their own content. It provides robust metrics and allows users to get top-performing pages, content, and keywords.
- Ahrefs is used for backlink audits, competitive analysis, URL rankings, keyword research, and more. It generates diverse keywords on a single research query.
4– Ensure active presence on Social Media
In the digital era, all people are now having a profile on social media. There is a wide range of social media networks, you will need to choose the right one the suits your business.
Social media can help in many directions as it can broader content distribution, increase online visibility, and enhance brand recognition.
5- Create your free online profiles
Your business website is just one place where potential clients can reach you, but it isn’t the only one. There are a lot of opportunities you can claim from free review sites.
Here’re top free platforms to market your firm online:
a- Avvo
If you haven’t already done it, go ahead and claim your Avvo profile. Fill it with pictures and endorsements from fellow attorneys, and enjoy the free listing that will almost certainly be one of the top search results when you search for your name.
b- Yelp
Create your free page through Yelp for Business owners and add your logo and pictures to encouraging clients to write positive reviews.
c- Google My Business
Get the max out of GMB and allow clients to post their reviews. You can also edit work hours, add photos, and post updates about your law firm.
d- Apple Maps
It helps iPhone and iPad users who are using Apple’s included navigation software. Create an Apple ID, and once you’ve set up your ID, Apple will create a listing for your business in which you can edit your business information; add a website, social media links, business categories, hours, and address will be very useful for your clients and potential clients to find you.
